In 2020, Enrique Gracia discovered Padel while living in Mexico, and it was love at first game. The sport was not only incredibly fun. But also a powerful tool for networking and building community.
Fast forward to early 2024. While on a family trip to Phoenix, AZ, Enrique and his wife wanted to play Padel. To their surprise, they found only one court, and it was on private property. That’s when his wife asked, “What if we build a Padel club in the U.S.?” The idea instantly clicked. Enrique recognized the incredible investment opportunity, and within days, he was deep into market research and assembling a team.
To bring the vision to life, he partnered with two seasoned Padel club operators, Liza Riefkohl and Gilberto Cañez. Liza, a former professional tennis and Padel player, owned two successful clubs. While Gilberto had built and operated four. With their combined expertise in club development and operations, the groundwork for the Conquer Padel Club was laid.
As Enrique began spending more time in Arizona, he met Tom Konkowski, a financial expert and sports entrepreneur with a deep passion for emerging sports like pickleball. Tom quickly saw the massive business potential of Padel and joined as a partner. Soon after, the team connected with Barry Falcon, a franchise industry veteran with over 30 years of experience building and scaling brands. Recognizing the opportunity, Barry also became an equity partner, further strengthening the leadership team.
What makes the Conquer Padel Club truly special isn’t just the team. It’s the shared vision and values among investors and partners. Every stakeholder is aligned on the core values that shape Conquer Padel’s future.
A commitment to community, excellence, innovation and growing the sport of Padel in the U.S.
The Conquer Padel Club leadership team shares a vision for the future of Padel nationwide that brings decades of sports management experience and business development to our clubs.
Our team is the foundation of our player-centered approach and the heart of our brand.
Co-Founder & CEO
Conquer Franchise Group
Co-Founder & COO
Conquer Franchise Group
Co-Founder & CEO
Conquer Padel Holdings
Co-Founder & Entrepreneur
Co-Founder & Sport Ambassador
Co-Founder & Entrepreneur
“My favorite sport to watch and practice is padel.”
Jean G.
“Padel is very social and fun to play!”
James R.
“It’s a sport that invites us to have a post-game beer.”
Minter D.
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Conquer Padel Holdings LLC
1305 W Auto Drive
Tempe AZ 85284
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Conquer Padel Franchising
Barry J. Falcon is a Co-Founder of Conquer Padel and Certified Franchise Executive (CFE) with more than 45 years of expertise spanning franchising, business management, and leadership. He has held key executive roles in national franchisor systems, including growing ShelfGenie Franchise Systems to 165 locations before its sale to Neighborly and leading Concrete Craft through its acquisition by Home Franchise Concepts.
Barry is an active pickleball and padel player and is a PPR-certified pro-level instructor who has competed in numerous tournaments. Beyond his athletic pursuits, he is a marathon runner, cyclist, and supporter of community organizations, including local chambers of commerce and the Juvenile Diabetes Research Foundation.
Conquer Padel Franchising
Tom Konkowski, Co-Founder and COO of Conquer Padel, is a visionary entrepreneur with deep expertise in business development, franchise operations, and financial strategy. As a founder of Espire Sports, he spearheaded the development of a 110,000-square-foot pickleball facility in Prescott, Arizona, cementing his leadership in the sports industry.
In addition to his entrepreneurial ventures, Tom has over 29 years of experience in investment, tax, legal, and wealth management services and guides countless clients through financial planning. He is an IPTPA-certified pickleball instructor and advocate for innovation in racquet sports and plays a critical role in establishing Conquer Padel’s U.S. presence by creating opportunities for players and franchise owners nationwide.
Conquer Padel Holdings
Enrique Gracia, founder of Conquer Padel, brings a legacy of hard work, innovation, and leadership from his experience growing one of the largest sweet citrus import operations between Mexico and the U.S. Enrique is an avid padel player, and he saw the sport’s potential to thrive in the U.S. and envisioned a brand that would make padel accessible, exciting, and inclusive for players of all levels.
Guided by his vision, Conquer Padel focuses on creating social spaces where people can connect, play, and relax while enjoying thoughtfully designed, high-quality facilities. Enrique’s expertise in scaling international ventures continues to shape the brand’s growth as it expands its franchise network, fosters a love for padel, and empowers franchise owners to succeed.
Gilberto Cañez is a Co-Founder of Conquer Padel and an accomplished entrepreneur and co-founder of DUO Padel Park, the largest padel club company in Mexico. Gilberto’s leadership of over 36 courts across four clubs and a fifth club underway demonstrates his proven ability to expand and elevate the padel industry in new markets.
Gilberto co-founded LOB Padel, an online equipment store, and he is a partner at Rapid Sports, a leader in padel court installations. He is bringing his expertise to the U.S. and spearheading the launch of Phoenix’s first Conquer Padel club franchise to leverage his deep industry knowledge and passion for the sport.
Liza Riefkohl is Co-Founder of Conquer Padel and a Sports Ambassador. She is a former professional tennis player who ranked in the world’s top 300 before transitioning to padel in Acapulco, the birthplace of the sport and has represented Mexico internationally in both the World Cup and Pan American Games.
Liza co-owns and manages Padel Zone in Hermosillo, Sonora and holds leadership roles within the Mexican Padel Federation (Femepa) as the president of the Northeast region. She also plays an active role in her family business, Grupo Calidra, where she serves as president of the family governance committee.
Gonzalo Mata, Co-Founder of Conquer Padel, is a proven entrepreneur and U.S. Air Force veteran with extensive experience in adventure sports, hospitality, and operations. Gonzalo co-founded Baja Adventure Co. and developed a successful eco-tourism business offering ocean-based activities in the Sea of Cortez, showcasing his leadership and management skills.
In addition to his entrepreneurial ventures, Gonzalo is a pilot for a major U.S. airline and enjoys photography, outdoor adventures, and time with his family. His expertise in business operations, passion for sports, and dedication to teamwork are instrumental in shaping the growth of Conquer Padel Club and the future of padel across the U.S.
CDS Development is a full-service development firm specializing in national and multi-unit projects. Founded in 2000, CDS offers a comprehensive suite of services, including site planning, property development, and construction management. Their “Single Source Development™” model ensures consistency and efficiency across all projects, making them a trusted partner for franchise expansion.
For Conquer Padel Club franchisees, CDS provides end-to-end support, from ground-up construction to interior finish-outs. Their team ensures that each club adheres to brand standards, delivering a consistent customer experience. By managing all aspects of development, CDS allows franchisees to focus on operations and member engagement.
CDS’s extensive experience in multi-unit rollouts means they understand the unique challenges of franchise development. Their commitment to honoring commitments and driving results ensures that each project is completed on time and within budget, laying a solid foundation for franchise success
FranSite is a specialized real estate and site selection firm dedicated to supporting franchise expansion across the U.S. and Canada. With a network of over 150 experienced retail real estate brokers, FranSite offers comprehensive services from initial market analysis to lease execution. Their expertise ensures that franchisees secure optimal locations that align with brand standards and target demographics.
For Conquer Padel Club franchisees, FranSite’s services are invaluable in navigating the complexities of commercial real estate. They conduct thorough territory and market analyses, providing insights into site availability, demographic trends, and competitive landscapes.
This data-driven approach facilitates informed decision-making, ensuring each club is strategically positioned for success.By partnering with FranSite, franchisees benefit from established relationships with landlords and tenant representatives, often inaccessible to smaller businesses. This advantage accelerates the site selection process, allowing for timely openings and consistent brand representation across all locations
MejorSet is a leading manufacturer and installer of premium padel courts, recognized for their innovative designs and high-quality materials. With a global presence, they’ve delivered courts to various venues, including sports clubs, hotels, and private residences. Their courts are known for durability, aesthetics, and compliance with international standards.
For Conquer Padel Club franchisees, partnering with MejorSet ensures that each location is equipped with top-tier courts that enhance player experience. Their expertise in court installation means that franchisees can expect timely and professional setups, tailored to the specific needs of each venue.
By choosing MejorSet, franchisees invest in quality infrastructure that not only meets but exceeds player expectations, positioning their clubs as premier destinations for padel enthusiasts.
Delightree is an all-in-one franchise management platform designed to streamline operations across multiple locations. It offers tools for task management, training, audits, and compliance, all centralized in a user-friendly dashboard. With features like AI-powered search and a comprehensive knowledge base, franchisees can easily access essential information and ensure consistent operations.
For Conquer Padel Club franchisees, Delightree simplifies the complexities of managing a franchise. Its task management system ensures that daily operations are executed flawlessly, while the training modules facilitate consistent staff onboarding and development. The platform’s audit capabilities help maintain high standards across all locations, ensuring that each club upholds the brand’s reputation.
By leveraging Delightree, franchisees can focus more on delivering exceptional experiences to their members, knowing that the backend operations are efficiently managed. The platform’s scalability also means that as the franchise grows, the operational tools grow with it, ensuring long-term success
OneDigital is a leading provider of employee benefits, insurance, and HR consulting services. Their holistic approach combines technology and personalized consulting to deliver customized solutions that meet the unique needs of each business. With a focus on enhancing employee well-being and organizational performance, OneDigital empowers businesses to thrive in today’s competitive landscape.
For Conquer Padel Club franchisees, OneDigital offers tailored employee benefits packages that attract and retain top talent. Their services include benefits education, compliance consulting, and HR technology solutions, ensuring that franchisees can effectively manage their workforce. By addressing both the strategic and operational aspects of HR, OneDigital helps franchisees build strong, engaged teams.
Additionally, OneDigital’s expertise in financial services and insurance provides franchisees with comprehensive risk management solutions. Their support enables franchisees to navigate the complexities of business ownership with confidence, fostering long-term growth and stability.
Racket Central is a premier online retailer specializing in padel and pickleball equipment. They offer a curated selection of high-quality gear from top brands like Adidas, Wilson, Head, and Nox. With a focus on performance and durability, Racket Central ensures that players at all levels have access to the best equipment on the market.
For Conquer Padel Club franchisees, Racket Central serves as a reliable supplier for all equipment needs. Their extensive inventory includes rackets, balls, bags, and accessories, allowing franchisees to outfit their clubs with premium gear. By providing members with top-tier equipment, franchisees can enhance the playing experience and foster member satisfaction.
Racket Central’s commitment to customer service and fast shipping ensures that franchisees receive their orders promptly, minimizing downtime and keeping operations running smoothly. Their partnership supports franchisees in maintaining high standards and delivering exceptional value to their members.
Playbypoint offers a comprehensive management software solution tailored for racquet sports facilities. Their platform encompasses features like online booking, member management, payment processing, point of sale (POS) for all club products, and performance analytics, all designed to enhance operational efficiency.
For Conquer Padel Club franchisees, Playbypoint simplifies the day-to-day management of their clubs. Members can easily book courts, enroll in programs, and make payments through a user-friendly interface. Meanwhile, franchisees gain insights into club performance, helping them make informed decisions to drive growth.
The integration of Playbypoint ensures a seamless experience for both staff and members, fostering increased engagement and satisfaction. As the franchise network expands, the scalability of Playbypoint’s solutions ensures consistent service quality across all locations.
PlaySight is a pioneering sports technology company that transforms traditional courts into AI-powered SmartCourts, providing advanced video and performance analysis tools. Founded in 2010, PlaySight’s platform is utilized across over 25 sports in more than 35 countries, including partnerships with NBA teams, NCAA programs, and leading tennis academies.
For Conquer Padel Club franchisees, integrating PlaySight’s SmartCourt technology offers numerous benefits. The system enables automated HD live streaming, instant multi-angle replay, and pro-level analytics, enhancing both player development and fan engagement. Coaches can access real-time data on player movements, shot selection, and performance metrics, facilitating targeted training and improvement.
Additionally, PlaySight’s platform supports content creation, allowing franchisees to produce highlight reels, coaching clips, and promotional materials effortlessly. The technology also includes features like the PlayFair system, which offers video-assisted line calling, promoting fair play and integrity during matches.
By adopting PlaySight’s innovative solutions, Conquer Padel Club franchisees can elevate the playing experience, attract a broader membership base, and position their clubs at the forefront of sports technology integration.
Pressed Juicery leads the charge in plant-based wellness, offering premium cold-pressed juices, cleanses, and plant-based treats across the U.S. Founded in 2010 in Los Angeles, the brand champions nutrient-rich nutrition with over 100 retail locations and nationwide delivery, catering to health-conscious consumers. Known for innovative offerings like Wellness Refreshers and collaborations with figures like Ludacris, Pressed Juicery blends accessibility with a vibrant lifestyle appeal.
FranDevCo stands as a premier franchise development firm, specializing in transforming emerging brands into successful franchises. Based in Cornelius, North Carolina, and founded in 2019, the company leverages over 100 years of combined industry expertise to drive sustainable growth for clients across categories like fitness and food. With a recent acquisition by Full Spectrum Franchise Consulting (2025), FranDevCo offers tailored strategies, sales support, and partnerships to empower franchisors.
Celsius revolutionizes the energy drink market with a fitness-focused formula, offering zero-sugar, 200mg-caffeine blends enhanced with green tea extract and vitamins (B3, B6, B12). The brand promotes an active lifestyle with 29 flavors across sparkling and non-carbonated lines.
Haia Pilates elevates the wellness experience with personalized Pilates and yoga offerings, rooted in South Chandler, Arizona. The brand blends precise instruction with a supportive community focus, catering to all levels. With a mission to enhance vitality through movement, breathwork, and nutrition, Haia Pilates transforms fitness into a lifestyle.
Siux Padel stands as a premier name in padel, crafting high-performance rackets and equipment since 2012 in Spain. Renowned for innovative designs and premium materials like carbon fiber, the brand supports top players like Franco Stupaczuk and sponsors the Spanish Padel Federation. With a growing U.S. presence via their Conquer partnership and Padel USA, Siux blends quality craftsmanship with community passion.
Duo Padel Park stands as a pioneer in Mexico’s padel scene, offering state-of-the-art clubs since 2020. Based in Hermosillo, Sonora, the company manages 39 padel and 6 pickleball courts across multiple locations, blending premium facilities with social spaces like restaurants and bars. Known for hosting charitable tournaments, Duo Padel Park fosters community growth.
The International Association of Pickleball and Padel Facilities (IAPPF) leads the global advancement of pickleball and padel infrastructure. Founded by industry pioneer David Johnson, the organization supports facility owners, operators, and suppliers with resources, best practices, and networking events. With a focus on sustainable growth, IAPPF fosters a thriving ecosystem, boasting over 15,000 facilities worldwide. Learn more at pickleballfacilities.org
Instantpadel is revolutionizing the way padel courts are deployed and operated with its innovative modular court systems. Unlike traditional permanent courts, Instantpadel’s courts are designed for quick installation and easy relocation, providing unmatched flexibility for operators, event organizers, and franchisees.
For Conquer Padel Club franchisees, integrating Instantpadel’s modular systems can open new opportunities. These courts can be installed indoors or outdoors, on various surfaces, and in unconventional spaces—allowing franchisees to activate locations that would otherwise be impossible.
Additionally, Instantpadel courts offer branding opportunities, easy customization, and quick teardown, making them ideal for promotional events, pop-up tournaments, and corporate activations. Franchisees can use Instantpadel to expand their footprint, create satellite courts in secondary markets, or support major community events that raise awareness and drive memberships back to their main club.
By leveraging Instantpadel’s unique modular technology, Conquer Padel Club franchisees can scale faster, explore new markets, and stand out as innovators in the rapidly growing U.S. padel landscape.
